The Hess Classic website establishes a powerful emotional connection: its tagline “Automobile is an art” underscores how the brand views cars as more than machines — as pieces of design, history, and innovation.
Their “Collection” section features legendary models such as the Lamborghini Miura, Ferrari 250 GT, Jaguar E-Type, and Porsche 356.
By combining high-quality photography, technical data (year, chassis, engine), and historical anecdotes (e.g., the Miura’s original V-12), the site blends storytelling with passion for craftsmanship.
The Groupe Hess heritage is also highlighted: a family business with more than 70 years in the automotive trade, committed to both preserving history and embracing future mobility.
This positioning builds trust with collectors, enthusiasts, and connoisseurs who value legacy and authenticity.