Alpine’s French website is designed to reflect the heritage and performance spirit of the brand. The design is sleek, with striking imagery of Alpine’s sports cars in action and a layout that emphasizes speed, elegance, and engineering excellence.
Through its navigation, users can explore the different models, the storied history of the Alpine brand, and its racing pedigree. The site also integrates content around motorsport, innovation, and customization, offering a full brand experience for both enthusiasts and potential customers. By balancing heritage (classic Alpine legacy) and modernity (new models, electric ambitions), the site positions Alpine as a premium, emotionally-charged performance marque, not just a car manufacturer.