Email Marketing Case Study
HOW WE INCREASED COMMERCE REVENUE FOR 576.63%
HOW WE DO EMAIL MARKETING
With email marketing, we advertise with a full-funnel marketing strategy that will help grow your business. We set up your email marketing channel right from creating sign-up forms to collect leads, relevant email flows to nurture email subscribers at different stages of their customer journey, and email campaigns to keep your brand visible to your customers, increase customer spending and also increase customer lifetime value.
With email marketing, we advertise with a full-funnel marketing strategy that will help grow your business.
TOF - Top of Funnel
Lead capturing stage: Signup forms
MOF- Middle of Funnel
Nurturing stage: Email Flows for new subscribers
BOF- Bottom of Funnelof Funnel
Conversion and repeat purchase stage:
Email flows and email campaigns
CASE STUDY: BRAGARD INC
Before Celementa: Company without email marketing channel
Since January 2022, we’ve retained this client due to sustained positive results
Before Celementa: Company without email marketing channel
Since January 2022, we’ve retained this client due to sustained positive results
through the following actions:
Results after 2 months
Our Approch
Revenue increase was achieved by:
1. Creating standard pop-up forms to collect leads
2. Properly setting up the core email flows
3. Email flows optimized to cater to email subscribers at different points of their buying journey
4. Sending on-brand email newsletters
5. Implementing strategies for email deliverability
6. Targeted email campaigns to increase customer spend and lifetime value.
Why to choose targeted campaigns?
The targeted campaigns and optimized email flows are ideal for increasing
the number of repeat purchases as they nurture subscribes to make them
purchase more products through special offers and rewards. This is one
way to make customers feel valued, become brand loyalists, and be
happy to purchase more.